The saying "Clothes and men are two halves" is a good example of UI/UX Design.
Where UI refers to the website's appearance and UX refers to the user experience provided by the website's qualities.
User Interface (UI) Design
The design might be the first thing your customer notices in things related to your brand or business
A good website or application or logo lures people in and keeps them hooked in, grabbing attention, and turning them into potential devoted customers. People have certain predilections based on visual details that work into how they interact with a site, app or any software and designers need to consider these. At Kevells our UI designers are passionate towards functional aesthetics and they create magic by merging colours, typography, and illustrations- while still sticking to brand style rules/ guidelines given by the client.
User Experience (UX) Design
"People ignore design that ignores people" is a quotation by designer Frank chimero.
It is true- any feature of a website, app, or software that wasn't made after considering the user's needs is doomed to fail. A huge part of the UX design process involves knowing the audience and designing according to them, and at Kevells that is what our designers do.
To deliver Ux digital solution for you, we initially need to know whom we are designing for; that is your audience. So we do UX research and data gathering. Next using techniques such as tree testing and card sorting, our designers gather reviews initially before testing how real customers respond.
The last step we do is testing the work we have done. Because testing is important for measuring success rate.