Modern technology like mobile applications has enabled the formation and storage of extremely vast amounts of information.
The large amount of data circling around on the internet and apps are untouched, unseen by organisations and they have the potential to benefit organisations and societies around the globe if they are analysed and used. We can uncover trends and produce insights that will give ideas to businessmen and influence their decision-making, help them be more decisive, and make better decisions. An example of where data science is useful is sales- we can improve sales. Customers can be given product recommendations based on their previous purchases- previous purchases stored as data and that was analysed through data science technology.
