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Digital Marketing

Digital Marketing

We are a South India-based digital marketing service providing company who are results-focused.
Your marketing cornerstone must shift to captivating the correct, needed audience and converting them into leads, sales. We can do this for your business with an elaborate, exclusive digital marketing strategy. A strategy formed based on data, insight and brought to life with skill and experience.
We will help you reach your audience, communicate in a way that motivates repeated purchases, and pushes your company to a great position.
Kevells takes an ethical, natural approach to SEO, which makes possible long term development of the company's brand. We spend time and analyse markets, trends, to form the most perfect paid search campaigns.


SEO

Google hardly needs an introduction and it has been the number one search engine for years together.

People looking for products online are increasing and it's already a whopping 2 billion. There are approximately 2 billion digital buyers today. People search Google with the intention of getting details about the products they are searching for. If a buyer online is searching for a watch, and your brand is a watch brand, the buyer will notice your brand only if it appears within the first two pages of the Google search results of the buyer. Because a survey states that over 90% of the people don't go beyond the second page of the search results. There is heavy competition and ranking within the first two pages is not easy, and that's why you should hire a digital marketing service provider like us.
SEO Audit Report
Our team of SEO experts will analyse your current competitors, and your ranking before deciding on the digital strategy to bring traffic to your website, and increase your Google ranking.
We will share a report every month on the steps we have taken and give you a keyword Ranking report. We will indicate to you the keywords used and because of it what the Google ranking is and page position the product has achieved.

Search Engine Marketing

With SEM advertising, you can make use of people's online behaviour and place the ads exactly when they are looking for your brand products and are about to purchase them.

Like how search engines rank websites, they rank SEM ads too and fix their search relevance.
We will share a report every month on the steps we have taken and give you a keyword Ranking report. We will indicate to you the keywords used and because of it what the Google ranking is and page position the product has achieved.
What SEM is all about?
  • Bidding on valuable keywords.
  • Improvising advertising tactics based on analytics results.
Keywords
Our SEO experts make use of keyword research tools such as Google search console. They are capable of identifying negative keywords and excluding them, avoiding them thus saving money.
Ads and landing page
After the initial keywords estimating stage, our experts frame ads that are to be displayed in search results and link them to landing pages. The intent is to initiate a sales/ purchasing journey through your website/ e-commerce website.
Benefits of SEM
  • After the initial keywords estimating stage, our experts frame ads that are to be displayed in search results and link them to landing pages. The intent is to initiate a sales/ purchasing journey through your website/ e-commerce website.
  • With SEM PPC, you can take advantage of numerous targeting options, such as ad scheduling, device targeting, Geo targeting to make better your ad performance. Our staff can bring a report on people from how many cities have visited a particular site within a month.

Content Marketing

We can help you reach your marketing goals using a content strategy that aids you seek your powerful stories, measure success.

When any content marketing strategy is crafted, a firm understanding of the brand and market is necessary. For this we at kevell take a dive into your data, and synthesise all that into actionable insights. It is necessary to tell stories about your brand that is unique in its own way.
We help you deliver right information to the right people at the right time-be it an infographic for brand awareness or a brochure to end the deal. We create strategic content that creates an impact easily by identifying what you want your audience to think/ feel about your brand, what action you want them to take.
Content Creation
If you hire our content creation services you'll get to collaborate with our crew of multi talented content creation experts to communicate brand new, fresh, fascinating stories across various mediums. Our expert in house copywriting and digital marketing team starts designing your customised content- be it a blog post, video or online guide. Our copywriting services include writing ads, articles, brochures, annual reports, case studies, promotional materials, presentation, white papers, email newsletters. Our web content writers write content for the websites we create for our clients.
Content Promotion
We promote content either created by us for you, or the content you want us to promote. We do promotional work like tweeting content on Twitter, posting on instagram, posting articles on online communities. (example-Quora, Reddit, LinkedIn)

Social Media Marketing

We can grow, expand the number of brand followers you have on social media.

To make that happen we attempt forming brand awareness by publishing content that people find worth discussing about or sharing. We try all possible ideas and strategies to expand your niche specific audience and that's what makes us one of the best social media marketing services providers in South India. Victory in social media is hugely measured by audience engagement. For that, we suggest that businesses should be incessantly interacting with their brand followers across all major social media platforms. The interactions and published content should persuade, and propel followers to visit the business website or learn more about the brand, and brand story leading them to becoming customers.
We analyse the social media landscape, do hash tag research, competition analysis, reputation analysis etc. We provide you with a report on your target audience, and their persona so that they can be engaged with visual content and copywriting accordingly. For example, if your business sells customised jewellery, through Facebook and Instagram, posts should be customised only for women aged between 16-50 years old and ads should be aimed only toward them.
We also analyse your past social media marketing efforts and what has worked for you, and what has not.
Facebook ads work remarkably well across a wide range of business sectors and are similarly effective for e-commerce brands. Having a specialist marketing agency like us that provides social media marketing services and knows the Facebook platform inside out is essential to get the most benefit from the Facebook ads.
At Kevells we take a distinctive, data-driven approach that focuses on having ROAS as the cornerstone, to drive real results. We work on other platforms like Pinterest, Instagram, and Facebook, for clients.

Email Marketing

Each business needs a customised email marketing strategy because each business is unique, and idiosyncratic.

Our services in this arena start with a customised schedule of email marketing campaigns. We try to reach your customer range at the right times with curated content. Throughout the time you work with us, you can expect to see campaigns that engage your audience and convert them into loyal customers.
Email marketing is about sending a direct email to the customer, to common people, and communicating directly to them. If you have a special offer to give, a limited-time deal, that can be directly conveyed to the customer. Seeing the email with the company name will intrigue customers, make them gather information about the company or brand, and for that purpose visit the company website thus increasing website traffic.
Below are some statistics based on email marketing
  • If you spend one dollar on email marketing, the return you get is skyrocketing. The average ROI is 40 dollars and above.
  • 70% of the contemporary, modern world people prefer personalised emails sent to them by businesses to business emails.
  • Around 60% of the people have stated that marketing emails have made them enquire about the product and buy it.
Finding Audience
If you place ads on Television about your product, there is no chance for you to Know who will watch it, and who will prefer to buy your product. But we do the work of finding your audience. We target customers; we find them using our skills, knowledge, and experience. And then we help you personalise emails.

Online Reputation Management

Negative reviews and feedbacks online can damage a company or brand's reputation and that's why online reputation management service is crucially needed.

Once a company that sells food, a large company with a big online reputation faced a big issue because of a journal the CEO wrote about healthcare in the wall Street journal. Some customers got very unhappy with the write-up and started boycott groups for the company product on Facebook. The company quickly assessed its reputational risk and tried to fix the bad situation with an official statement. They invited customers/common people to share their opinions and increased people's engagement in their brand and fixed the negative reputation.
The above story is to illustrate how negative reviews, word of mouth, or feedback online can damage a company's reputation and why it's crucial to acknowledge reputation risks quickly when they occur.
More than 80 percent of the people read customer reviews for a product before buying it. Negative reviews are inevitable due to some reasons, but they can be eliminated once they occur or their negative impact can be fixed if you approach a reputation Management services provider like Kevells.
Search engines don't filter results in favour of the reputation of brands or companies. Search results both show good and bad content. So it's essential for a brand to make sure they appear authentic in search results, the content about them is positive.At Kevells based on your business we provide consultation services, and if asked counsel on the steps you should take to maintain your reputation online.
Our services include monitoring what's being your reputation online, constantly, and what's being talked about your brand. Secondly, we render the service of responding to negative reviews quickly in a witty and professional manner and saving the reputation being damaged by a negative review.

Digital Marketing FAQS

  • 1. What do digital marketing agencies do?
    Digital marketing agencies give you great ideas on what strategies and ways will get you maximum results. They bring in new perspectives, and evaluate your existing advertising work. Digital marketing agencies will provide you with human resources to support you for your campaigns and when your business is growing. You need not hire extra staff or human resources.
  • 2. How digital marketing helps to grow your business?
    Online marketing allows you to boost your business website and online sales, by making your business more visible and accessible to a wider range of consumers who are already searching for products/services in your industry. It is easy to see how digital marketing helps businesses connect with their customer-base.
  • 3. What are keywords?
    A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).
  • 4. How often should I update my website?
    “It's ideal to update a website at least monthly but weekly is preferred. That could be a minor change to the main content or a new blog post. Whatever the update is, it's helpful to constantly make updates of any size. I personally update pages daily because improvements can always be made, which can only lead to growth and better rankings in search if you track your results.”
  • 5. Which social media channels should my business be using?
    Let's dive into our list of the best social media platforms for business. Facebook.com. ... Instagram.com. ... Twitter.com. ... LinkedIn.com. ... YouTube.com. ... Reddit.com. ... Pinterest.com. ... Quora.com.
  • 6. How does digital marketing differ from traditional marketing?
    The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
  • 7. How does digital marketing help small businesses?
    Digital Marketing Plays a vital role in growing Small businesses. Companies need to increase their sales, revenue, and overall growth, and digital marketing is an art to convert your audience into customers and generate extra income by selling their products or services.